Which groundbreaking digital marketing strategy did Hamilton use that changed Broadway ticket sales forever?

The performing arts industry has undergone significant digital transformation in recent years. From innovative marketing campaigns to immersive online experiences, theaters and performance venues have embraced digital tools to reach new audiences and enhance the artistic experience. This trivia question explores a notable digital marketing innovation that revolutionized Broadway ticket sales and audience engagement. Test your knowledge of how technology and performing arts intersect in the modern entertainment landscape!

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• The digital lottery system offering $10 tickets through a mobile app
• Virtual reality previews allowing potential audiences to experience 30 seconds of each musical number
• The 'Ham4Ham' YouTube channel featuring exclusive backstage content and performer interviews
• AI-powered dynamic pricing that adjusted ticket costs based on social media buzz

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