Which major geographical destination underwent a comprehensive retail rebranding in 2010 that included a new logo featuring stylized geographical elements and increased tourism revenue by over 40% in the following three years?

In the world of geography-focused retail and tourism, strategic rebranding has helped transform destinations and experiences. Companies have leveraged geographical identity to create powerful brand connections with consumers. This poll tests your knowledge about a significant geographical retail rebranding that reshaped how we perceive a major destination and its associated products. Can you identify the correct transformation that revolutionized both a location's tourism industry and its retail presence?

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New Zealand's 'Pure New Zealand' campaign with its silver fern logo
South Africa's 'Inspiring new ways' rebranding following the 2010 World Cup
Iceland's 'Inspired by Iceland' post-volcanic eruption retail strategy
Colombia's 'The only risk is wanting to stay' tourism and product campaign