Which product placement is credited with increasing its featured brand's sales by 65% after appearing in a 1982 science fiction film?

Product placement has become a sophisticated art form in film and television, with brands paying millions for strategic visibility. Beyond mere advertising, these placements often become cultural touchpoints and can significantly impact consumer behavior. This trivia question explores one of the most influential product placements that revolutionized how the film industry approaches brand integration.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Ray-Ban Wayfarers in 'Risky Business'
• BMW Z3 in 'GoldenEye'
• FedEx in 'Cast Away'

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