Which architectural firm deliberately chose red as its primary brand color to symbolize passion and boldness in design innovation?

In the world of architecture, branding extends beyond logos to color schemes that communicate a firm's philosophy and design approach. Major architectural firms carefully select their brand colors to evoke specific emotional responses and reflect their design ethos. This poll tests your knowledge of color psychology in architectural branding and how leading firms leverage specific colors to establish their market position.

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Kohn Pedersen Fox (KPF)
Foster + Partners
REX Architecture
Skidmore, Owings & Merrill (SOM)