Which advertising campaign is credited with transforming sea salt from a basic commodity to a premium culinary ingredient in Western markets?

The food industry has seen numerous innovative advertising campaigns that transformed how products are marketed to consumers. One particular campaign in the early 2000s revolutionized how a certain food product was perceived, taking it from a basic kitchen staple to a premium culinary essential. This campaign is studied in marketing courses worldwide as a masterclass in product repositioning through strategic advertising. Test your knowledge about this influential moment in food advertising history!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Maldon Salt's "The Diamond of Salt" campaign featuring celebrity chef endorsements (2003)
Morton Salt's "When It Rains It Pours" rebranding initiative (2001)
Himalayan Pink Salt's "Nature's Perfect Seasoning" campaign by Trader Joe's (2004)
Fleur de Sel's "The Flower of the Ocean" campaign by Williams-Sonoma (2002)