Which innovative packaging design technique revolutionized movie merchandise in the 2010s by allowing fans to interact with physical products through their smartphones?

The film industry has long used product packaging as a marketing tool, evolving dramatically over decades. From simple cardboard VHS sleeves to elaborate collector's edition boxsets with augmented reality features, packaging design has become an art form that enhances the movie experience. This trivia question explores how studios have innovated in the packaging space to drive merchandise sales and create lasting connections with fans.

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AR-enabled packaging that brought movie characters to life when scanned with a mobile device
Heat-sensitive ink on DVD cases that revealed hidden artwork when touched
Biodegradable packaging containing movie-themed seeds that could be planted after opening
Sound-activated packaging that played film dialogue when the box was opened