Which famous astronomy brand pioneered the 'Try Before You Buy' program that allows customers to test telescopes under dark sky conditions before purchasing?

The astronomy industry has seen remarkable growth in retail strategies as stargazing becomes increasingly popular. From specialized telescope manufacturers to astronomy subscription boxes, businesses have developed unique marketing approaches to reach amateur astronomers and space enthusiasts. Test your knowledge about how major astronomy brands have revolutionized their market presence in recent years!

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Celestron, with their 'StarGaze Guarantee' program launched in 2018
Orion Telescopes, with their 'Night Vision Promise' introduced in 2019
Meade Instruments, with their 'Universe Unboxed' experience starting in 2017
Sky-Watcher, with their 'Cosmic Test Drive' initiative begun in 2020