Which retail innovation strategy first helped Impossible Foods achieve widespread distribution and brand recognition before entering grocery stores?

Plant-based alternatives have revolutionized the food retail landscape in recent years. Major brands have invested billions in developing convincing meat and dairy alternatives, transforming grocery store layouts and consumer behavior. This trivia question explores a landmark moment in the plant-based retail revolution that changed how these products are positioned and marketed to mainstream consumers.

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Partnering exclusively with Burger King to launch the Impossible Whopper nationwide
Creating branded refrigerated sections in Whole Foods stores
Launching a direct-to-consumer subscription service during the pandemic
Introducing the first plant-based meat products in the traditional meat department