Which innovative marketing campaign dramatically increased Oreo's social media presence and brand engagement during the 2013 Super Bowl blackout?

Oreo cookies have become one of the most recognizable and beloved food products globally. Behind this simple sandwich cookie lies a masterclass in brand strategy, product innovation, and consumer engagement. This poll tests your knowledge about one of the most successful brand strategies in the food industry that helped Oreo maintain its market dominance despite fierce competition.

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"You can still dunk in the dark" real-time tweet
"Twist, Lick, Dunk" global challenge
"Daily Twist" 100-day campaign
"Wonderfilled" animated commercial series