Which innovative retail strategy did the Broadway musical 'Hamilton' pioneer that revolutionized performing arts merchandise and has since been adopted by many major productions?

The performing arts industry has been transforming its approach to merchandise and retail experiences. From traditional lobby gift shops to innovative digital platforms, theaters and performance venues have reimagined how audiences engage with show-related products. This trivia question explores how leading performing arts organizations have leveraged retail data to enhance patron experiences and boost secondary revenue streams.

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Pop-up retail experiences that travel to different cities ahead of the touring production
Digital merchandise platform allowing fans to customize show merchandise with specific cast member signatures and performance dates
Subscription-based collectible program that ships limited edition memorabilia to fans monthly
Augmented reality app that allows patrons to virtually try on costumes and purchase replicas