Which celebrity endorsement deal is widely credited with saving Nike's basketball shoe division in the 1980s and transforming athletic footwear marketing forever?

Throughout marketing history, certain celebrity endorsements have dramatically transformed brands and created iconic partnerships worth millions. These collaborations have sometimes rescued failing products, launched new market segments, or cemented a brand's cultural relevance for decades. Test your knowledge of these influential celebrity-brand partnerships that changed the game in product marketing and shifted consumer perceptions.

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Michael Jordan's Air Jordan partnership (1984)
Bo Jackson's 'Bo Knows' campaign (1989)
Magic Johnson's Converse deal (1979)
Larry Bird's 'Weapon' Converse campaign (1986)