Which pharmaceutical product launch strategy was pioneered by Pfizer for Viagra in 1998 that revolutionized direct-to-consumer marketing in medicine?

The pharmaceutical industry spends billions on bringing new drugs to market, but the product launch phase is critical to success. This trivia question explores an interesting aspect of pharmaceutical product launches that many don't know about. Test your knowledge of how pharmaceutical companies strategically time and execute their new medication releases to maximize market impact and patient adoption.

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Celebrity physician endorsements as the primary marketing channel
Using a former presidential candidate (Bob Dole) as spokesperson for a sensitive medical condition
The first pharmaceutical TV commercial to mention both the drug and its condition in the same advertisement
The introduction of free 30-day trials directly to consumers for prescription medication