Which transportation company first implemented widespread 'surge pricing' as a core part of its business model, adjusting fares automatically based on real-time demand?

Dynamic pricing has transformed how transportation services charge customers, especially during peak demand periods. One company pioneered a particularly controversial but effective pricing model that has since become industry standard across ride-hailing services worldwide. This poll tests your knowledge of transportation business model innovations that have disrupted traditional pricing strategies in the mobility sector.

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Uber
Lyft
Yellow Cab
Zipcar