Which Broadway musical was the first to use an AI-generated 'living poster' advertising campaign where digital billboards could interact with passersby through facial recognition?

The performing arts industry has embraced innovative marketing strategies to attract audiences in the digital age. Broadway shows, orchestras, dance companies, and theaters have pioneered creative advertising campaigns that blend traditional theatrical appeal with cutting-edge technology. Test your knowledge about a groundbreaking advertising campaign that transformed how performing arts productions are marketed to modern audiences.

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Hamilton
Dear Evan Hansen
The Lion King
Wicked