Which product experienced a 65% sales increase after its prominent placement in a 1982 sci-fi film, where the alien protagonist follows a trail of these candies?

Product placement in movies has become a sophisticated marketing strategy, with some products becoming almost as famous as the films themselves. From subtle background appearances to plot-central items, these product placements have influenced consumer culture while becoming part of pop culture history. Test your knowledge about some of the most memorable product appearances that transformed ordinary items into cultural icons and drove significant sales increases.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Skittles in 'Close Encounters of the Third Kind'
• M&Ms in 'The Thing'
• Hershey's Kisses in 'Poltergeist'

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