Which groundbreaking brand collaboration, launched in 1985, is credited with creating the modern sneaker culture and changing athletic footwear marketing forever?

Test your knowledge about one of the most influential and unexpected brand collaborations in the sports industry that changed the landscape of athletic footwear forever. This partnership revolutionized not just performance sports gear but created an entirely new category in street fashion and pop culture. Do you know your sports business history?

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• Nike and Michael Jordan (Air Jordan)
• Adidas and Run-DMC
• Reebok and Shaquille O'Neal
• Puma and Usain Bolt

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