Which unexpected brand collaboration in 2020 featured Travis Scott and resulted in the first celebrity menu collaboration since Michael Jordan in 1992?

Brand collaborations have become a powerful strategy in the pop culture landscape, creating buzz-worthy products that capture the imagination of multiple fandoms. From fashion houses teaming up with fast food chains to luxury brands partnering with video games, these unexpected unions often result in limited-edition items that sell out in minutes. Test your knowledge about one of the most talked-about brand collaborations that broke the internet!

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