Which innovative retail technology was first widely adopted by Broadway shows around 2016 that allowed theater-goers to pre-order merchandise for intermission pickup?

The performing arts industry, especially Broadway, has evolved significantly in how it markets and sells merchandise to theater-goers. From traditional lobby kiosks to sophisticated digital solutions, the retail technology supporting performing arts has transformed the audience experience and created new revenue streams. Test your knowledge about this fascinating intersection of technology and theater commerce!

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BwayZone app with beacon technology
AR fitting rooms for costume replicas
NFC-enabled Playbill digital shopping
Seat-integrated QR purchasing system