Which film's marketing campaign is credited with inventing the modern summer blockbuster promotional strategy, including merchandising tie-ins, limited early teaser trailers, and a coordinated multi-platform release?

The film industry has seen many innovative marketing campaigns, but some have completely revolutionized how movies are promoted. This trivia question focuses on a groundbreaking advertising campaign that changed film marketing forever, creating techniques that are still used today. Test your knowledge of film industry marketing history and see if you can identify which iconic campaign set the template that countless blockbusters would follow.

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Star Wars (1977)
Jaws (1975)
E.T. the Extra-Terrestrial (1982)
Batman (1989)