Which music artist's 2020 breakthrough hit gained massive popularity primarily through a strategic TikTok influencer campaign that created a viral dance challenge?

In today's digital music landscape, influencer partnerships have revolutionized how artists and labels promote new releases. From TikTok dance challenges to Instagram listening parties, the right influencer can catapult a song to viral status overnight. Test your knowledge about one of the most successful influencer marketing campaigns that transformed both an artist's career and created a new promotional blueprint for the industry.

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• Doja Cat with 'Say So'
• The Weeknd with 'Blinding Lights'
• Harry Styles with 'Watermelon Sugar'
• Billie Eilish with 'Bad Guy'

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