Which 1999 film revolutionized movie marketing by creating one of the first viral internet campaigns, using mysterious websites and online puzzles that never explicitly mentioned the film's title?

The film and television industry has pioneered some of the most creative advertising techniques in history. From product placement to viral marketing campaigns, studios have continually pushed the boundaries of how entertainment properties are promoted. This trivia question explores a groundbreaking advertising technique that changed how blockbuster films are marketed to audiences worldwide.

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• The Matrix
• The Blair Witch Project
• Fight Club
• The Sixth Sense

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