Which major performing arts organization underwent a controversial rebranding in 2019, replacing their 50-year-old logo with a dynamic, shape-shifting identity system that could adapt to different performances?

The performing arts world has seen some fascinating brand transformations over the decades. Major theaters, dance companies, and performance venues have invested significantly in rebranding efforts to stay relevant while honoring their artistic legacy. This poll tests your knowledge of a notable brand evolution in the performing arts industry that sparked considerable discussion among designers and arts patrons alike.

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• The Metropolitan Opera
• American Ballet Theatre
• The Sydney Opera House
• Royal Shakespeare Company

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