Which sportswear company underwent a major rebranding in 2002, changing its logo from a mountain silhouette to a more minimalist design, coinciding with its shift to position itself as a premium performance brand?

Test your knowledge about the evolution of major sports brands and their innovative marketing strategies. Many sports companies have undergone significant transformations in their brand identity and market positioning over the years. This trivia question focuses on a notable rebranding effort that revolutionized a company's market presence in the competitive sports industry.

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The North Face
Columbia Sportswear
Under Armour
Patagonia