Which luxury fashion brand created custom costumes for a Broadway revival of 'Chicago' in 2014 and launched a limited-edition collection inspired by the production?

The performing arts industry has seen fascinating brand partnerships over the years, with major retail companies sponsoring productions, creating themed merchandise, or developing innovative marketing campaigns. These collaborations have helped bring theatre to wider audiences while providing unique brand visibility. Test your knowledge of these creative crossovers between the performing arts and retail marketing!

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