Which retail giant lost over $1 billion in its failed expansion to Brazil, closing all stores by 2001 after just 5 years of operation due to misreading the local market?

Some of the world's biggest retailers have experienced spectacular failures when expanding into new geographic markets. Cultural differences, consumer preferences, and logistical challenges have led to multi-billion dollar mistakes. Test your knowledge about famous retail geographic expansion failures that shaped corporate strategy and business school case studies worldwide.

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