How long did 'New Coke' remain on the market before Coca-Cola was forced to bring back the original formula as 'Coca-Cola Classic' due to consumer backlash?

In the cutthroat world of beverage marketing, even industry giants can make colossal mistakes. The 1980s witnessed one of the most infamous product launches in retail history—a decision that sparked consumer outrage and became a cautionary tale in business schools worldwide. Test your knowledge of this legendary pop culture marketing blunder that affected millions of loyal customers and threatened a brand's decades-long market dominance.

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77 days
6 months
1 year
2 years