Which unexpected retail partnership led to the creation of the 'Yeezy' line that revolutionized athletic footwear and generated over $1.5 billion in annual revenue?

Major sporting brands often form strategic partnerships to create exclusive product lines or expand their market reach. These collaborations can significantly impact brand perception, market share, and consumer engagement in the competitive sports retail landscape. Test your knowledge about one of the most unexpected and successful sports retail partnerships in recent history that transformed the athletic footwear market.

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Adidas and Kanye West
Nike and Drake
Under Armour and The Rock
Puma and Rihanna