Which innovative publishing product, first introduced in the 1930s, made books significantly more affordable and helped democratize literature by creating a new price point and distribution model?

The publishing industry has undergone dramatic transformations over centuries, with certain innovations revolutionizing how literature reaches consumers. One particular business model innovation created an entirely new product category that dramatically increased book ownership and transformed reading from a luxury to an accessible activity for the middle class. Test your knowledge about this pivotal moment in literary product history!

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Penguin Paperbacks
Book-of-the-Month Club
Barnes & Noble Exclusives
Public Library Lending Programs