Which celebrity's collaboration with Puma in 2014 helped revitalize the brand and reportedly generated over $1 billion in sales, despite critics initially questioning the partnership?

In the world of retail, celebrity brand collaborations have become a powerful marketing strategy. Some partnerships have been wildly successful, creating billion-dollar empires, while others have faded quickly. Test your knowledge of these famous collaborations that transformed both the celebrity's image and the brand's market position. This question focuses on one of the most unexpected but successful celebrity brand partnerships in recent retail history.

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Rihanna
Kanye West
Beyoncé
Drake