Which 1982 film featured a famous product placement that was initially offered to M&M's, but after their rejection, resulted in a 65% sales increase for the alternative candy brand within two weeks of the movie's release?

Product placement in film and television has evolved from subtle background objects to strategic storytelling elements worth millions in advertising value. From E.T.'s Reese's Pieces to modern streaming integrations, these brand appearances impact both revenue streams and creative decisions in Hollywood. Test your knowledge about a groundbreaking product placement campaign that changed how brands and entertainment collaborate!

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E.T. the Extra-Terrestrial (featuring Reese's Pieces)
Blade Runner (featuring Coca-Cola)
Tootsie (featuring Jujyfruits)
The Thing (featuring Hershey's Kisses)