Which mythological creature saw the biggest percentage increase in product development and merchandise in retail markets following the release of a major streaming series featuring them in 2022?

Throughout history, mythology and folklore have inspired countless product innovations and marketing strategies. From Nike being named after the Greek goddess of victory to Starbucks featuring a siren from maritime folklore, mythological elements have been powerful tools for brand storytelling and product development. This poll tests your knowledge about how ancient stories have influenced modern product development strategies in the mythology and folklore market segment.

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Jötunn (Norse frost giants)
Djinn (Middle Eastern spirits)
Harfoot (Hobbit subgroup)
Selkies (Scottish seal-folk)