Which sports retailer first introduced the widespread use of in-store gait analysis technology to help customers find the perfect running shoes for their specific foot strike pattern?

The athletic footwear market has seen revolutionary changes in how products are developed and marketed to consumers. One particular innovation dramatically changed how customers shop for running shoes by addressing a common fit problem. Test your knowledge about this game-changing retail innovation that transformed the in-store customer journey for athletes and casual runners alike.

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Nike with their Nike Run Analysis system
Runners Need with their Video Gait Analysis service
Adidas with their Foot Mapping Technology
New Balance with their NB Fit Assessment program