Which beer company originally created the Guinness Book of World Records as a marketing tool to settle pub arguments?

Guinness World Records isn't just a collection of amazing feats—it's also one of the most successful brand stories in publishing history. This trivia explores the fascinating intersection of world records and product marketing. How well do you know the story behind this iconic brand that transformed from a brewery's marketing tool to a global authority on record-breaking achievements?

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Guinness Brewery
Heineken International
Carlsberg Group
Bass Brewery