Which company launched the first modern customer loyalty program in 1896 that involved collecting stamps that could be redeemed for merchandise?

Before digital apps and plastic cards, customer loyalty programs had humble beginnings. This trivia question explores the origins of one of retail's most enduring customer engagement strategies. Test your knowledge about how brands first began systematically rewarding repeat customers and how these early innovations shaped today's sophisticated loyalty ecosystems.

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• Sperry & Hutchinson (S&H Green Stamps)
• Montgomery Ward
• American Express
• Sears, Roebuck and Co.

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