Which book-focused social media campaign revolutionized influencer marketing in publishing by generating over 1 billion views and increasing sales by 800%?

The publishing industry has evolved dramatically with the rise of social media influencers who specialize in book recommendations. These 'BookTubers,' 'Bookstagrammers,' and 'BookTokers' have transformed how readers discover new titles and authors. Publishers now allocate significant marketing budgets to collaborate with these literary influencers, creating a new promotional channel that bypasses traditional book review systems. Test your knowledge about this fascinating intersection of traditional publishing and modern digital marketing!

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#BookTok campaign for Colleen Hoover's 'It Ends with Us'
#ReadWithMe campaign for Sally Rooney's 'Normal People'
#PageTurner campaign for Delia Owens' 'Where the Crawdads Sing'
#BookClubPick campaign for Madeline Miller's 'Circe'