Which music artist first pioneered a fully interactive AR retail pop-up store where fans could virtually try on merchandise and experience concert moments before purchasing?

The music retail landscape is rapidly evolving with augmented reality (AR) transforming how fans experience live music and merchandise. Major artists and labels are investing heavily in AR technologies to create immersive retail experiences that blend physical and digital worlds. Test your knowledge about this cutting-edge intersection of music retail and technology!

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• Travis Scott (with Fortnite collaboration, 2020)
• Lady Gaga (with Apple Music, 2021)
• BTS (with Samsung Galaxy, 2019)
• The Weeknd (with Spotify, 2022)

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