Which major outdoor retailer partnered with World Wildlife Fund (WWF) in 2019 to create the 'Outdoor Collection' where products featured endangered species and 10% of sales directly funded conservation efforts?

Major conservation organizations often form strategic partnerships with consumer brands to raise awareness and funding for endangered species protection. These collaborations create unique product lines where a portion of proceeds supports wildlife conservation efforts. Test your knowledge about one of the most successful wildlife conservation brand partnerships that changed the retail landscape for cause-related marketing.

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• REI (Recreational Equipment, Inc.)
• Patagonia
• The North Face
• Columbia Sportswear

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