Which celebrity collaboration holds the record for the fastest-selling designer collection in H&M's history, selling out globally within hours of launch?

Celebrity partnerships with retail brands have transformed the industry landscape, creating some of the most profitable collaborations in history. These partnerships leverage star power to create massive consumer demand, drive social media engagement, and redefine brand identity. Test your knowledge about which famous personalities have made the biggest impact in retail through their groundbreaking collaborations!

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Beyoncé's Ivy Park x H&M
Balmain's Olivier Rousteing x H&M
Alexander Wang x H&M
Karl Lagerfeld x H&M