Which food company pioneered the first digital loyalty program that allowed customers to earn points through purchases across multiple restaurant brands under the same corporate umbrella?

Loyalty programs have become a staple in the food and restaurant industry, with brands competing to create the most engaging customer retention systems. From coffee punch cards to sophisticated mobile apps, these programs have evolved dramatically over the decades. Test your knowledge about the history and innovation of food industry loyalty programs that have changed how we dine and shop for groceries.

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Yum! Brands (KFC, Pizza Hut, Taco Bell)
Darden Restaurants (Olive Garden, LongHorn Steakhouse)
McDonald's Corporation
Starbucks Coffee Company