Which global brand faced significant backlash in 2019 for a Lunar New Year campaign that was criticized for portraying Chinese cultural traditions as outdated and stereotypical?

Traditional cultural festivals have become major retail opportunities worldwide, with brands developing specialized marketing campaigns to connect with consumers during these significant celebrations. From Lunar New Year to Diwali, Día de los Muertos to Hanukkah, these cultural moments represent billions in consumer spending and unique opportunities for authentic brand engagement. Test your knowledge about how global brands have successfully (or unsuccessfully) navigated these culturally significant retail opportunities.

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Dolce & Gabbana
Gucci
Nike
Coca-Cola