Which artist pioneered the 'surprise drop' product launch strategy in 2013 that many retail brands now emulate, releasing their self-titled album with no prior marketing?

When celebrities launch products, their marketing strategies can revolutionize retail approaches. From surprise drops to innovative supply chain management, famous personalities have changed how brands think about product launches. This poll tests your knowledge about one of the most influential celebrity product launch strategies that transformed an entire industry's approach to releases and created a new retail phenomenon.

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Beyoncé
Taylor Swift
Rihanna
Kanye West