Which brand collaboration was the first to generate over $1 billion in sales within its first year and created a waitlist of over 1 million people for its products?

The world of pop culture has seen some groundbreaking brand collaborations that have changed the marketing landscape forever. These partnerships between brands, celebrities, and cultural icons have created products that transcended mere merchandise to become cultural phenomena. Test your knowledge of these iconic pairings that dominated headlines, social media, and consumers' wishlists!

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Supreme x Louis Vuitton (2017)
Yeezy x Adidas (2015)
Fenty x Puma by Rihanna (2016)
Ivy Park x Adidas by Beyoncé (2020)