Which music streaming service pioneered the 'Fans First' program that offers exclusive merchandise and early concert ticket access to subscribers who demonstrate they are an artist's most dedicated listeners?

Brand collaborations have become a cornerstone of music industry marketing strategies, creating innovative products and experiences that bridge artists with unexpected partners. These partnerships often transcend traditional merchandise to create cultural moments that expand audience reach and create new revenue streams. Test your knowledge about some of the most influential music-brand collaborations that changed how we think about artist partnerships.

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Spotify
Apple Music
TIDAL
Amazon Music