Which famous beverage company lost approximately $30 million in 1985 after a packaging redesign that led to massive consumer backlash?

In the world of retail and pop culture, packaging design has evolved to become an art form in itself, often defining a brand's identity and creating iconic cultural touchpoints. Some product packaging designs have become so legendary that they're instantly recognizable worldwide and have barely changed for decades. Test your knowledge about one of the most significant packaging design decisions in pop culture retail history!

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Coca-Cola (New Coke redesign)
Pepsi (Crystal Pepsi clear bottle design)
Tropicana (2009 carton redesign without the orange and straw)
Snapple (switch from glass to plastic bottles)