Which major retailer established the first dedicated retail innovation laboratory in 1949, pioneering the concept of testing store designs and customer experiences before implementation?

Product innovation doesn't happen by accident! Before new retail concepts hit the mainstream, they're often tested in specialized environments. This trivia question explores the history of retail innovation labs, where companies experiment with technologies and concepts before wide-scale implementation. These labs have been responsible for many of the shopping conveniences we take for granted today. Test your knowledge about where modern retail experimentation began!

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Macy's with their 'Future Store' lab in Chicago
Walmart with their 'Retail Research Center' in Arkansas
Sears with their 'Retail Engineering Laboratory' in Illinois
JCPenney with their 'Shopping Sciences Division' in New York