Which major design change did Heinz ketchup implement in their logo in 2009 that represented a significant shift in their brand identity?

How well do you know the visual history of iconic food brands? Many of the food logos we see daily have evolved significantly from their origins. Some changes were subtle refinements while others were complete redesigns to reflect changing markets or brand positioning. Test your knowledge about a famous condiment brand's logo transformation that marked a significant turning point in their visual identity.

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They removed the tomato image that had been central to their logo since 1970
They changed their slogan from '57 Varieties' to 'Grown not made'
They rebranded from 'Heinz Tomato Ketchup' to simply 'Heinz Ketchup'
They added a gherkin pickle icon to their label design, replacing the keystone shape