Which major sporting goods retailer first introduced the 'Virtual Court' innovation that allows customers to test basketball shoes on a simulated court with pressure-sensitive flooring?

Major sporting goods retailers are constantly innovating to enhance the in-store customer experience. From virtual reality fitting rooms to interactive product testing zones, these innovation labs are transforming how athletes and sports enthusiasts shop for gear. Test your knowledge about one particular breakthrough that revolutionized the way customers try before they buy.

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Nike's House of Innovation
Adidas' Futurelab
Dick's Sporting Goods' House of Sport
Under Armour's Performance Center