Which linguistic device is primarily responsible for making Nike's slogan 'Just Do It' so effective and memorable?

In the world of marketing, brand slogans serve as powerful linguistic tools that create memorable associations in consumers' minds. Effective slogans utilize specific language techniques - from phonological patterns to semantic framing - to increase brand recall and emotional connection. This trivia question explores how language science influences some of the most successful brand positioning strategies through their slogans.

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Imperative mood (direct command form)
Alliteration (repetition of initial consonant sounds)
Synecdoche (using part to represent whole)
Euphony (pleasant-sounding phonological pattern)