Which celebrity's product partnership was credited with saving a major brand from decline and revolutionized athlete endorsement deals by including a percentage of revenue rather than just a flat fee?

Celebrity endorsements can transform product success and consumer perception. Throughout history, famous personalities have become intrinsically linked with specific brands, sometimes creating marketing magic that lasts for decades. This question tests your knowledge about an iconic celebrity-brand partnership that revolutionized athletic product marketing and consumer behavior in a way that continues to influence celebrity endorsement strategies today.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Titleist
Serena Williams with Puma
David Beckham with Adidas