Which renowned architectural firm underwent a complete brand identity transformation in 2015, changing its name and visual identity to reflect its evolution from traditional design to sustainable, technology-driven architecture?

The architectural industry has seen several firms undergo major rebranding efforts to align with changing market trends and sustainability movements. These transformations often reflect shifts in design philosophy, corporate values, or strategic positioning within the competitive landscape. Test your knowledge about one of the most talked-about architectural firm rebrandings of the past decade!

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• SOM (Skidmore, Owings & Merrill) rebranded to 'Equilibrium'
• HOK (Hellmuth, Obata + Kassabaum) rebranded to 'HOK Spectrum'
• Perkins+Will rebranded to 'Perkins Eastman'
• NBBJ rebranded to 'NBBJ Pulse' with a new green circular logo and sustainability-first mission statement

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